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  1. Shopper Marketing and the Role of In-Store Marketing (Inbunden)

    av

    Dhruv (EDT) Grewal, Anne L. (EDT) Roggeveen, Jens (EDT) Nordfalt

    ISBN: 9781784410018 - UTGIVEN: 2014-08

    This volume of Review of Marketing Research (RMR) focuses on Shopper Marketing and the Role of In-Store Marketing. The chapters draw from academic research as well as collaborations with major retailers and industry practitioners. Over the past several decades there has been research into how mark[...]

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    från 796.00 kr